SMU MBA SEM 4 -MH0056 – Public Relations & Marketing for Healthcare Organizations

SMU MBA WINTER 2015 -2016

Dear Students,

SMU MBA WINTER 2015-2016 Assignments are available. For Booking ,Kindly mail us on kvsude@gmail.com OR call us to +91 9995105420  or S M S your “ Email ID ” us in the following Format  “  On +91 9995105420 we will reach back you with in 24H ”

 

DRIVE- Winter 2015

 

PROGRAM- MBA (Sem 4), MBADS (Sem 4 / Sem 6), PGDHSMN (Sem 2)

 

SUBJECT CODE & NAME- MH0056 – Public Relations & Marketing for Healthcare Organizations

 

BOOK ID- B1320

 

CREDIT & MARKS-4 Credits, 60 marks

 

                                                             

Q.1 Discuss the factors affecting healthcare marketing.

Mentioning the factors

Explanation of all the factors

 

ANS:

Mentioning the factors:

There are many factors of affecting healthcare marketing such as

  1. Economic factors
  2. Competitive factors
  3. Regulatory factors
  4. Social and

 

 

 

Q.2 Explain market segmentation.

Definition

Explanation of market segmentation

 

ANS:

Definition:

Market segmentation is the process of segmenting a broad market into several smaller market segments or groups. The segmentation is based on the responses or characteristics of customers in the market segments. Market segmentation is a useful tool. It helps to identify the latest and the most innovative ways for improving

 

 

Q.3: Describe the types of public relations research.

Explanation of primary research

Explanation of secondary research

 

ANS:

 

Explanation of primary research:

 

Primary research

Primary research involves carrying out a complete original study. The two primary research techniques are as follows:

 

 

Q.4: Discuss the current scenario of medical tourism in India.

Explanation of medical tourism

Explanation of present situation of medical tourism

Advantages of medical tourism

 

ANS:

 

Explanation of medical tourism:

The medical tourism provider collects information about the treatment, estimated cost, duration of stay along with the list of hospitals and tourist destinations from the doctors and consultants and sends it across to the patient

 

 

Q.5: Discuss the future of healthcare marketing.

Brief outline of healthcare marketing

Explanation of future of healthcare marketing

 

ANS:

 

Brief outline of healthcare marketing:

Healthcare marketing management is the process of understanding the needs and wants of the target market. Consumer

 

 

Q.6: Discuss the standard metrics to evaluate public relations in healthcare.

Key factors of PR measurement and evaluation

Explanation of various PR evaluation components

 

ANS:

Key factors of PR measurement and evaluation;

 

The key factors to be considered while focusing on the PR measurement and evaluation are:

  • To establish flawless programmed objectives and desired outcomes to measure results. For this, the PR goals must be linked directly with the overall goals of business programmed.
  • To

 

 

SMU MBA WINTER 2015 -2016

Dear Students,

SMU MBA WINTER 2015-2016 Assignments are available. For Booking ,Kindly mail us on kvsude@gmail.com OR call us to +91 9995105420  or S M S your “ Email ID ” us in the following Format  “  On +91 9995105420 we will reach back you with in 24H ”