SEM 3 – MK0013-Marketing Research

SMU MBA WINTER 2015-2016 solved Assignments are available

 

Dear Students,

 

SMU MBA WINTER 2015 Assignments are available. For Booking ,Kindly mail us on kvsude@gmail.com OR call us to +91 9995105420 or S M S your “ Email ID ” us in the following Format “ On +91 9995105420 we will reach back you with in 24H ”

 

 

 

 

ASSIGNMENT

DRIVE WINTER 2015
PROGRAM MBADS (SEM 3/SEM 5) MBAFLEX/ MBA (SEM 3)
SUBJECT CODE & NAME MK0013-Marketing Research
BK ID B 1711
CREDIT &  MARKS 4 Credits, 60 marks

 

 

Q.No Questions Marks Total Marks
1 Describe the components of research proposal.
  Explanation   10
2 There are certain advantages and drawbacks of secondary data. Elaborate.
  Explanation of advantages of secondary data 5 10
Explanation of drawbacks of secondary data 5
3 “The questionnaire format changes depending upon the amount of structure and disguise required during data collection”. Comment
  Explanation of questionnaire format 5 10
Explanation of question composition 5
4 Explain non comparative scales and its types
  Explanation of the meaning 5 10
Explanation of types 5
5 Explain the process of data preparation in detail.
  Explanation   10
6 Write short notes on:

a)  Copy testing

b)  Sales Analysis

  a) Meaning with example 5 10
b) Meaning and Benefits 5

 

 

Note – Answer all questions. Kindly note that answers for 10 marks questions should be approximately of 400 words. Each question is followed by evaluation scheme.

 

SMU MBA WINTER 2015-2016 solved Assignments are available

 

Dear Students,

 

SMU MBA WINTER 2015 Assignments are available. For Booking ,Kindly mail us on kvsude@gmail.com OR call us to +91 9995105420 or S M S your “ Email ID ” us in the following Format “ On +91 9995105420 we will reach back you with in 24H ”