SEM 3 – MK0011-Consumer Behaviour

SMU MBA WINTER 2015-2016 solved Assignments are available

 

Dear Students,

 

SMU MBA WINTER 2015 Assignments are available. For Booking ,Kindly mail us on kvsude@gmail.com OR call us to +91 9995105420 or S M S your “ Email ID ” us in the following Format “ On +91 9995105420 we will reach back you with in 24H ”

 

 

 

 

ASSIGNMENT

DRIVE WINTER 2015
PROGRAM MBADS (SEM 3/SEM 5) MBAFLEX/ MBA (SEM 3)
SUBJECT CODE & NAME MK0011-Consumer Behaviour
BK ID B 1722
CREDIT &  MARKS 4 Credits, 60 marks

 

 

Q.No Questions Marks Total Marks
1 “Selecting the right segmentation variable is critical”. Explain with the help of an example each for three types of segmentation.
  Explanation of three types 7 10
Examples 3
2 Explain the concept of defense mechanism in detail.
  Explanation 4 10
Forms of frustration 6
3 Discuss Trait theory and its relevance in consumer behaviour.
  Explanation of trait Theory 4 10
Types of personality traits 6
4 “A number of factors influence individuals that may distort their perceptions”. Is it

true? Comment.

  Explanation of factors that distort individual perception 10 10
5 Explain the different components of learning.
  Explanation 10 10
6 Write short notes on:

a)  The Adoption Process

b)  Post-Purchase Behaviour of a consumer

  a) meaning and Barriers 5 10
b) Meaning and example 5

 

 

Note – Answer all questions. Kindly note that answers for 10 marks questions should be approximately of 400 words. Each question is followed by evaluation scheme.

 

 

 

SMU MBA WINTER 2015-2016 solved Assignments are available

 

Dear Students,

 

SMU MBA WINTER 2015 Assignments are available. For Booking ,Kindly mail us on kvsude@gmail.com OR call us to +91 9995105420 or S M S your “ Email ID ” us in the following Format “ On +91 9995105420 we will reach back you with in 24H ”