SMU MBA SEM 4 – MK0018– International Marketing SUMMER 2016

SMU MBA SUMMER 2016-2017

Dear Students,

SMU MBA SUMMER 2016 Assignments are available. For Booking ,Kindly mail us on kvsude@gmail.com OR call us to +91 9995105420  or S M S your “ Email ID ” us in the following Format  “  On +91 9995105420 we will reach back you with in 24H ”

 

 

DRIVE SUMMER 2016
PROGRAM MBADS (SEM 4/SEM 6) MBAFLEX/ MBA (SEM 4)
SUBJECT  CODE  & NAME MK0018– International Marketing
BK ID B 1811
CREDIT &  MARKS 4 CREDITS, 60 MARKS

Note – Answer all questions. Kindly note that answers for 10 marks questions should be approximately of 400 words. Each question is followed by evaluation scheme.

 

Q.No Questions Marks Total Marks
1 Differentiate between GATT and WTO
  GATT 5 10
WTO 5
2 Write short notes on the following:

A.  International franchising

B.  International contract manufacturing

  A. International franchising 5 10
B. International contract manufacturing 5
3 What are the stages in which international markets are screened and analysed?
  4 Stages 2.5*4 10
4 What is counter-trade? Describe the various types of counter-trade.
  Explanation of the concepts 5 10
Types 5

 

5 Briefly discuss the role of sales promotion and personal selling in international

marketing.

  Sales promotion Personal Selling 5

5

10
6 Write short notes on the following:

a.  Bill of Exchange

b.  Packing list

c.  Air way bill

d.  Certificate of origin

e.  Consular invoice

  a. Bill of Exchange 2 10
b. Packing list 2
c. Air way bill 2
d. Certificate of origin 2
e. Consular invoice 2

 

 

 

 

 

 

 

 

SMU MBA SUMMER 2016-2017

Dear Students,

SMU MBA SUMMER 2016 Assignments are available. For Booking ,Kindly mail us on kvsude@gmail.com OR call us to +91 9995105420  or S M S your “ Email ID ” us in the following Format  “  On +91 9995105420 we will reach back you with in 24H ”