SMU MBA SEM 4 – MK0017 – E-MARKETING SUMMER 2016

 

 

SMU MBA SUMMER 2016-2017

Dear Students,

SMU MBA SUMMER 2016 Assignments are available. For Booking ,Kindly mail us on kvsude@gmail.com OR call us to +91 9995105420  or S M S your “ Email ID ” us in the following Format  “  On +91 9995105420 we will reach back you with in 24H ”

 

 

 

DRIVE SUMMER 2016
PROGRAM MASTER OF BUSINESS ADMINISTRATION (MBA)
SEMESTER IV
SUBJECT CODE & NAME MK0017 – E-MARKETING
BOOK ID B1810
CREDITS 4
MARKS 60

Note: Answer all questions. Kindly note that answers for 10 marks questions should be approximately of 400 words. Each question is followed by evaluation scheme.

 

Q.

No

Questions Marks Total Marks
1. Explain Front-end & Back-end activities of Infrastructure: Building a Product system. Explain Digital Products.
  a)   Explanation    of     Front-end       &     Back-end     activities    of Infrastructure: Building a Product system. 5 10
b)  Explanation of Digital Products. 5
2. List and explain the types of online stores in E-Malls and Parties in an E-Marketplace
  a)   Explanation to the types of online stores in E-Malls 5 10
b)  Explanation to the Parties in an E-Marketplace 5
3. Elaborate on the Internal and External Considerations of Situational Analysis
  Internal and External Considerations of Situational Analysis 10 10
4. Explain the 4 P’s in E-Marketing along with the additional 3P’s in E-Marketing of Services
  a)   Explanation to the 4 P’s in E-Marketing 6 10
b)  Explanation to the additional 3P’s in E-Marketing of Services 4
5. Elaborate on the Word-of-Mouth Marketing Techniques
  Word-of-Mouth Marketing Techniques 10 10
6. Write short notes on:
  a)   Customer Metrics 3 10
b)  E-mail/Direct Metrics 3
c)   On-site Web analytics technologies 4

 

 

 

 

 

 

 

SMU MBA SUMMER 2016-2017

Dear Students,

SMU MBA SUMMER 2016 Assignments are available. For Booking ,Kindly mail us on kvsude@gmail.com OR call us to +91 9995105420  or S M S your “ Email ID ” us in the following Format  “  On +91 9995105420 we will reach back you with in 24H ”