SMU MBA SEM 4 – MK0016/ML0016- Advertising Management and Sales Promotion SUMMER 2016

SMU MBA SUMMER 2016-2017

Dear Students,

SMU MBA SUMMER 2016 Assignments are available. For Booking ,Kindly mail us on kvsude@gmail.com OR call us to +91 9995105420  or S M S your “ Email ID ” us in the following Format  “  On +91 9995105420 we will reach back you with in 24H ”

 

 

DRIVE SUMMER 2016
PROGRAM MBADS (SEM 4/SEM 6) MBAFLEX/ MBA (SEM 4)
SUBJECT CODE & NAME MK0016/ML0016- Advertising Management and Sales Promotion
BK ID B 1809
CREDIT & MARKS 4 Credits, 60 marks

 

Note – Answer all questions. Kindly note that answers for 10 marks questions should be approximately of 400 words. Each question is followed by evaluation scheme.

 

Q.No Questions Marks Total Marks  
 

1

Briefly discuss the Consumer Protection Act and also elucidate its strengths and weaknesses.  
  Explanation of the concepts Strengths and Weakness 5

5

10  
2 Elaborate in detail factors that are affecting marketing and advertisement.  
  Factors that affecting marketing and Advertisement. 10 10  
3 Explain the theories of Advertising in detail.  
  Explain the theories of Advertising in detail. 10 10  
4 What are the various factors that are influencing in setting of budget?  
  Various factors influencing budget setting 10 10  
5 What are the various media that may be used for direct marketing? What are their pros and cons?  
  Explanation of concepts Pros and Cons 5

5

10  
6 Write a short note on

a.      Advertising in marketing mix

b.      Positioning.

  Role of advertising in marketing mix Positioning 5

5

10

 

 

 

 

 

 

 

SMU MBA SUMMER 2016-2017

Dear Students,

SMU MBA SUMMER 2016 Assignments are available. For Booking ,Kindly mail us on kvsude@gmail.com OR call us to +91 9995105420  or S M S your “ Email ID ” us in the following Format  “  On +91 9995105420 we will reach back you with in 24H ”