SMU MBA SEM 4 – MK0015 –Service Marketing and Customer Relationship Management SUMMER 2016

SMU MBA SUMMER 2016-2017

Dear Students,

SMU MBA SUMMER 2016 Assignments are available. For Booking ,Kindly mail us on kvsude@gmail.com OR call us to +91 9995105420  or S M S your “ Email ID ” us in the following Format  “  On +91 9995105420 we will reach back you with in 24H ”

 

 

 

DRIVE SUMMER 2016
PROGRAM Master of Business Administration- MBA
SEMESTER Semester 4
SUBJECT CODE & NAME MK0015 –Service Marketing and Customer Relationship Management
BK ID B1808
CREDITS & MARKS 4 Credits, 60 marks

 

Note – Answer all questions. Kindly note that answers for 10 marks questions should be approximately of 400 words. Each question is followed by evaluation scheme.

 

 

Q.No Questions Marks Total Marks
1 Discuss the issues that need to be addressed by a firm before it sets out targeting goals.
  Targeting goals 10 10
2 Briefly discuss Service Marketing Mix with suitable examples.
  Service Marketing Mix 10 10
3 Describe the Howard Sheth model of customer Behaviour.
  Howard Sheth model 10 10
4 Briefly discuss impact & importance of IT for Education & Banking sector?
  IT in the Education sector IT in the Banking sector 5

5

10
5 Describe the nature of service marketing.
  nature of service marketing 10 10
6 Write short notes on:

a)  e-CRM

b)  Customer Life Cycle

  a)  e-CRM

b)  Customer Life Cycle

5

5

10

 

 

 

 

 

SMU MBA SUMMER 2016-2017

Dear Students,

SMU MBA SUMMER 2016 Assignments are available. For Booking ,Kindly mail us on kvsude@gmail.com OR call us to +91 9995105420  or S M S your “ Email ID ” us in the following Format  “  On +91 9995105420 we will reach back you with in 24H ”