SEM 3 – MK0013-Marketing Research SPRING 2016

SMU MBA SPRING 2016-2017

Dear Students,

SMU MBA SPRING 2016 Assignments are available. For Booking ,Kindly mail us on kvsude@gmail.com OR call us to +91 9995105420  or S M S your “ Email ID ” us in the following Format  “  On +91 9995105420 we will reach back you with in 24H ”

ASSIGNMENT

DRIVE Spring 2016
PROGRAM MBADS (SEM 3/SEM 5) MBAFLEX/ MBA (SEM 3)
SUBJECT CODE &

NAME

MK0013-Marketing Research
BK ID B 1711
CREDIT &  MARKS 4 Credits, 60 marks

 

Q.No Questions Marks Total Marks
1 What do you mean by research? State some of its characteristics.
  Definition Characteristics 2 marks

8 marks

10
2 Write a short note on the criteria of choosing a good research design.
  Explanation (2 marks for each criteria) 10
3 Explain comparative scales and its types.
  Explanation of the meaning

Explanation of types

2 marks

8 marks

10
4 Explain various types of probability sampling techniques with suitable examples.
  Explanation 10 marks 10
5 Analyse the steps involved in hypothesis testing.
  Explanation 10 marks 10
6 Write short notes on:

a)  Media planning

b)  Copy Testing

  Media planning Copy Testing 5 marks

5 marks

10

 

 

Note – Answer all questions. Kindly note that answers for 10 marks questions should be approximately of 400 words. Each question is followed by evaluation scheme.

SMU MBA SPRING 2016-2017

Dear Students,

SMU MBA SPRING 2016 Assignments are available. For Booking ,Kindly mail us on kvsude@gmail.com OR call us to +91 9995105420  or S M S your “ Email ID ” us in the following Format  “  On +91 9995105420 we will reach back you with in 24H ”