SEM 3 – MK0012 –Retail Marketing SPRING 2016

SMU MBA SPRING 2016-2017

Dear Students,

SMU MBA SPRING 2016 Assignments are available. For Booking ,Kindly mail us on kvsude@gmail.com OR call us to +91 9995105420  or S M S your “ Email ID ” us in the following Format  “  On +91 9995105420 we will reach back you with in 24H ”

ASSIGNMENT

DRIVE SPRING 2016
PROGRAM Master of Business Administration- MBA
SEMESTER 3
SUBJECT CODE & NAME MK0012 –Retail Marketing
BK ID B1723
CREDITS & MARKS 4 Credits, 60 marks

 

Note – Answer all questions. Kindly note that answers for 10 marks questions should be approximately of 400 words. Each question is followed by evaluation scheme.

 

 

Q.No Questions Marks Total Marks
1 Explain the classifications of retail formats in detail with Indian examples.
  classifications of retail formats 10 10
2 What is target marketing & what can be different types of target markets for retailers?
  target marketing 5 10
types of target markets for retailers 5
3 What are the different types of retail store locations? What are their advantages & disadvantages?
  different types of retail store locations 5 10
advantages & disadvantage 5
4 What do you understand by merchandise management?
  merchandise management 10 10
5 Describe Integrated Marketing Communication (IMC).Discuss the reasons for implementing IMC.
  Integrated Marketing Communication 5 10
reasons for implementing IMC 5
6 Write short notes on:

a) Market entry method

SMU MBA SPRING 2016-2017

Dear Students,

SMU MBA SPRING 2016 Assignments are available. For Booking ,Kindly mail us on kvsude@gmail.com OR call us to +91 9995105420  or S M S your “ Email ID ” us in the following Format  “  On +91 9995105420 we will reach back you with in 24H ”

 

 

 

 

  b) E-tailing
  a)  Market entry method

b)  E-tailing

5

5

10