SEM 3 – MK0011 –Consumer Behaviour SPRING 2016

SMU MBA SPRING 2016-2017

Dear Students,

SMU MBA SPRING 2016 Assignments are available. For Booking ,Kindly mail us on kvsude@gmail.com OR call us to +91 9995105420  or S M S your “ Email ID ” us in the following Format  “  On +91 9995105420 we will reach back you with in 24H ”

ASSIGNMENT

DRIVE SPRING 2016
PROGRAM Master of Business Administration- MBA
SEMESTER 3
SUBJECT CODE & NAME MK0011 –Consumer Behaviour
BK ID B1722
CREDITS & MARKS 4 Credits, 60 marks

 

Note – Answer all questions. Kindly note that answers for 10 marks questions should be approximately of 400 words. Each question is followed by evaluation scheme.

 

 

Q.No Questions Marks Total Marks
1 What is positioning & how does it benefit a brand?
  Positioning & how does it benefit a brand 10 10
2 Discuss the importance of injecting emotions into advertisements. Give suitable examples.
  Emotions into advertisements Examples 7

3

10
3 What is brand equity & how does it benefit the company?
  Brand equity & it’s benefit for the company 10 10
4 Discuss three component model of Attitudes. What is the relevance of this model to advertising objectives?
  Model of Attitudes

Relevance of model to advertising objective

5

5

10
5 Discuss the nature of family decision making.
  Nature of family decision making 10 10
6 Write short notes on:

a)  Approaches to ascertain consumer’s needs

b)  Store image

SMU MBA SPRING 2016-2017

Dear Students,

SMU MBA SPRING 2016 Assignments are available. For Booking ,Kindly mail us on kvsude@gmail.com OR call us to +91 9995105420  or S M S your “ Email ID ” us in the following Format  “  On +91 9995105420 we will reach back you with in 24H ”

 

 

 

 

  a) Approaches to ascertain consumer’s needs

b) Store image

5

5

10