SEM 2 – MB0047 – MANAGEMENT INFORMATION SYSTEM SPRING 2016

SMU MBA SPRING 2016-2017

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SMU MBA SPRING 2016 Assignments are available. For Booking ,Kindly mail us on kvsude@gmail.com OR call us to +91 9995105420  or S M S your “ Email ID ” us in the following Format  “  On +91 9995105420 we will reach back you with in 24H ”

 

DRIVE SPRING 2016

PROGRAM MASTER OF BUSINESS ADMINISTRATION (MBA)

SEMESTER II

SUBJECT CODE & NAME MB0047 – MANAGEMENT INFORMATION SYSTEM

 

1 What are the differences between data and information? Briefly explain the different types of information systems.

Differences between data and information

Explain the types of information systems

 

Answer: Data is a raw collection of facts. The word raw indicates that the facts have not been processed in any way. When processed, data is called information. For example, consider the act of booking a ticket on the Indian Railways (IR) website. Let us assume that you have already picked your source station, the place where you will start your journey,

 

 

2 How to use information system to support competitive strategy? Explain with an example for each strategy

5 strategies and its use of information system

Examples for each of the strategies

 

Answer:

Competitive Strategy Use of Information Systems Example
Create barriers to entry for competition To create barriers to entry of new competition, firms may lock-in existing customers with loyalty programmes and free access accounts created with information systems. Data from such loyalty programmes can also be used to identify customer tastes and patterns of buying to further provide them with goods and services. Yatra.com is an online travel portal that enables customers to buy airline and railway tickets from its site. It maintains a loyalty programme by providing discount coupons to customers who purchase frequently.

 

 

3 a. Explain First-order and second-order effects

  1. Distinguish between hierarchy and matrix organisational structures
  2. Explain First-order and second-order effects
  3. Distinguish between hierarchy and matrix organisational structures

 

Answer: a) The outcome of the implementation of a new IS could be positive or not, and this will depend on the situation at the organisation. The outcomes that arise as a direct consequence of the introduction of an IS are known as first-order effects. They are usually visible in organisations in the form of increased speed of processing of data or increased volume of processing and these are what any organisation would have intended to

 

 

4 Briefly explain the Customer Relationship Management (CRM) system. What are the various facilities created by CRM?

Explain the CRM System

Examples of various facilities created by CRM

 

Answer: The idea of CRM systems is to integrate all functions related to sales and marketing on a common platform. These functions include those that require support to sales and marketing staff and also those that

 

 

5 Briefly explain the different aspects of the need for database systems.

Explain any eight aspects of the need for database systems

 

Answer: Different aspects of the need for database systems

Data independence: Databases allow data pertaining to an activity or a domain to be maintained independently. This independence means that the data is stored in separate files in a structured manner, and the creation and updating of the data is done independent of its uses. For instance, in a college, a database of students is updated when a student joins or leaves the college, changes address, changes phone number,

 

 

6 Why privacy is important for individuals in the organisations? Briefly explain. How workplace electronic monitoring is done in the organizations?

Explain the reasons why privacy is important in the organisations

Explain the ways in which electronic monitoring is done in the organisations

 

Answer: Information systems are used widely across organisations, and they enable data and information to be widely distributed for use. When the data pertains to individuals (relating to their work, personal habits, or

 

SMU MBA SPRING 2016-2017

Dear Students,

SMU MBA SPRING 2016 Assignments are available. For Booking ,Kindly mail us on kvsude@gmail.com OR call us to +91 9995105420  or S M S your “ Email ID ” us in the following Format  “  On +91 9995105420 we will reach back you with in 24H ”