SEM 2 – MB0046 –Marketing Management SPRING 2016

SMU MBA SPRING 2016-2017

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SMU MBA SPRING 2016 Assignments are available. For Booking ,Kindly mail us on kvsude@gmail.com OR call us to +91 9995105420  or S M S your “ Email ID ” us in the following Format  “  On +91 9995105420 we will reach back you with in 24H ”

 

DRIVE SPRING 2016

PROGRAM Master of Business Administration- MBA

SEMESTER 2

SUBJECT CODE &

NAME

MB0046 –Marketing Management

 

1 Explain the constituents of an expanded marketing mix with the help of suitable examples.

Expanded marketing mix with example

 

Answer: Service sector is one of the key contributing factors for the growth of our economy and civilisation. Though marketing literature is dominated by manufacturing and product-centric business practices, service marketing constitutes a strategic area, which has propelled growth and success

 

 

 

2 Describe the scenario building approach of environmental scanning with the help of an example.

Environmental scanning

 

Answer: Environmental scanning is designed to aid the long-term planners and strategists in the organisations. Many people criticise the environmental scanning technique because of the diffused and general nature of its

 

 

3 Explain the various characteristics that affect the consumer buying behavior.

Consumer buying behavior

 

Answer: Characteristics affecting Consumer Behaviour

Influence of cultural factors

There is a subtle influence of cultural factors on consumer’s decision process. Immediate subculture also influences consumer’s decision process with which consumer identifies himself/herself as a

 

 

4 What are the advantages of Branding? What value does the organization & customers get out of the branding process?

Advantages of Branding

Value

 

Answer: The following are the advantages of branding.

(a) A brand promises and delivers a high level of assurance to consumers.

(b) A brand serves as an

 

 

5 What do you meant by marketing channel? What are the important functions of marketing channels?

Marketing channel

Important functions of marketing channels

 

Answer: A marketing channel is a system of relationships existing among businesses that participate in the process of buying and selling products and services. Channel intermediaries are those organisations, which connect the manufacturer with the customers and help in the distribution of the product. The intermediaries are involved in taking physical ownership of the product, collecting payments, and offering after sales service. All these activities involve large amount of risk and

 

6 Write short notes on:

  1. a) Break –even pricing
  2. b) Mark-up pricing

 

Answer: a) This is the method of cost-oriented pricing and is also called target profit pricing. It uses the concept of break-even chart, which exhibits the total cost and total revenue expected at different levels of sales volume. The firm achieves break-even when the total revenue is just equal to

 

 

SMU MBA SPRING 2016-2017

Dear Students,

SMU MBA SPRING 2016 Assignments are available. For Booking ,Kindly mail us on kvsude@gmail.com OR call us to +91 9995105420  or S M S your “ Email ID ” us in the following Format  “  On +91 9995105420 we will reach back you with in 24H ”