MB0047 – MANAGEMENT INFORMATION SYSTEM – Summer 2016

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DRIVE – SUMMER 2016

PROGRAM – MASTER OF BUSINESS ADMINISTRATION (MBA)

SEMESTER – II

SUBJECT CODE & NAME – MB0047 – MANAGEMENT INFORMATION SYSTEM

BOOK ID – B1968

CREDITS – 4

MARKS – 60

 

Q1. Distinguish between information technology (IT) and information systems (IS) and explain the

Advent of Artificial Intelligence and Free Software Movement 5, 5

Ans: Distinguish between information technology (IT) and information systems (IS) :Let us distinguish between information technology (IT) and information systems (IS). IT is understood as the artefacts such as computing devices, software and network devices that constitute the material aspects of IS. However, information systems are constituted by the artefacts of technology as well as the people and organisations that use them. This distinction between IT and IS is

 

 

Q2. Explain the Strategic Decision making with MIS. Elaborate on the types of communication

that can be effected with digital networks in organizations. 5, 5

Ans: Strategic decisions: Another set of decisions made by top managers of an organisation are termed as strategic decisions. These are long term in scope and have a long time horizon of years. By nature, these decisions impact the very manner in which the organisation does its work. Strategic decisions are

 

 

Q3. How to use information system to support competitive strategy? With an example explain each strategy. 10

Ans: How to use information system to support competitive strategy: Table summarises some of the specific strategies.

 

Competitive

Strategy

Use of Information Systems Example

 

 

Q4. Briefly explain the Customer Relationship Management (CRM) system. What are the various

facilities created by CRM? 4, 6

Ans: Customer Relationship Management Systems: The idea of CRM systems is to integrate all functions related to sales and marketing on a common platform. These functions include those that require support to sales and marketing staff and also those that directly enable customers to interact with the client organisation. Although CRM systems evolved independently, they are

 

Q5. Briefly explain the different aspects of the need for database systems. 10

Ans: Aspects of the need for database systems: Different aspects of the need for database systems are discussed in the following sections.

 

1 Data independence: Databases allow data pertaining to an activity or a domain to be maintained independently. This independence means that the data is stored in separate files in a structured manner, and the creation and updating of the data is done independent of its uses. For instance

 

 

Q6. Why privacy is important for individuals in the organizations? Briefly explain. How workplace electronic monitoring is done in the organizations?

  1. a) Explain the   reasons   why    privacy   is   important   in   the organizations. 6
  2. b) Explain the ways in which electronic monitoring is done in the organizations. 4

Ans: a)   Explain   the   reasons   why    privacy   is   important   in   the organizations: Information systems are used widely across organisations, and they enable data and information to be

 

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