OM0018-TECHNOLOGYMANAGEMENT

 

 

DRIVE SPRING2016
PROGRAM MASTER OF BUSINESS ADMINISTRATION (MBA)
SEMESTER IV
SUBJECT CODE &NAME OM0018-TECHNOLOGYMANAGEMENT
BKID B1979
CREDIT 4
MARKS 60

 

Note:Answer allquestions.Kindlynotethat answers for 10marksquestionsshouldbeapproximatelyof400words.Eachquestionisfollowed byevaluationscheme.

 

Q.No Questions Marks TotalMarks
1 What do youmean by technologydiffusion?Howcanyourelate globalisationwithtechnologydiffusion?
A ·      Technologydiffusion

·      Relationbetweenglobalisation with technologydiffusion

5

5

10
2 Explainlong-wave cycle. Point outits stages.
A ·         long-wave cycle

·         Stages

2

8

10
3 Write short notes on-
A ·         Performance Assessment Methods

·         Alliance Versus Rivalry

·         Integrating Technologyand Strategic Plans

·         Value Creation

  ·         Performance AssessmentMethods

·         Alliance Versus Rivalry:

2.5

2.5

10
 

·         IntegratingTechnologyand StrategicPlans:

·         ValueCreation

2.5

2.5

 
4 What is Strategic Planning?Define points covered inStrategicPlanningProcess.
A ·      Strategic Planning

·      Strategic PlanningProcess

5

5

10
5 Definetechnological change? Provide examples in support of youranswer.
A ·   Description of TechnologicalChange

·   Examples

6

4

10
6 Case Study: Radio Frequency Identification (RFID) at Walmart.

WalmartisanAmericanmultinationalcorporationthatdealsintheretailbusinesswith large chains of discount stores and warehousestores.

AccordingtotheForbesGlobal2000list,itisthe18thlargestpubliccorporationintheworld.Inthe1980s,whenthewholeworldwasfumblingwiththeideaofbarcoding,Walmartimplementeditinreality.ThecompanyinstalledRFIDreadersatseveralpointssuchasatthebackofthebuilding,atthereceivingdocks,nearthegarbagecompactors,andbetweenthebackroomandtheretailfloor. Thegoods,whichareshippedtothestoreswithRFIDtags,arerecordedonceattheirarrival.Withoutopeningthepackaging,theycometoknowwhatisinsideit,justbywavingthescannerattheboxes.Itisevenpossibletoknowthewhereaboutsofthegoods,whichreduceslossduringshipment.Whengoodsarebroughttothesalesfloor,thetagsarereadagain, and they are readfinallyin a box crusher.

 

Thesoftwarerecordsallthedetailsrelatedtotheitemssoldandthenumberofcasesbroughttothesalesfloor.Thus,ithelpsingeneratinginformationabouttheitemsthatexhaustintheshorterperiodfromtheshelves.Alistofitemsisgeneratedautomatically,whichneedtobetakenawayfromthebackroomtorestockthestoreshelves.WalmarthasdevelopedahandheldRFIDreadertoreducetheamountoftimespent at the backroom.

 

 

 

 

 

 

AretaillinkextranethasalsobeenestablishedwithallthesuppliersofWalmarttosharedatafromallRFIDreadpoints,sothatwithin30minutes,supplierscometoknow about the movement and thelocation of theirgoods.

 

Walmartreliesonthistechnologyformanaginginventorymoreeffectively,reducingerrorsatthetimeofdataentryandloweringhumanlabourcostatthedistributioncentre.

 

RFIDhelpsWalmart in thefollowing ways:

  • Conductingreceipt and shipment of goods faster
  • Trackingmovement of inventoryeffectively
  • Saving the shopper’s time
  • Predicting the demand ofa product
  • Avoiding an out-of-stock situation
  • Boosting sales
  • Makingtheavailabilityoftherightproductattherighttimeattherightplaceor store

A few limitations of RFID areas follows:

  • Sometimes the tags do not
  • Accurate reading of rates on some itemscan
  • Reading through liquid or
  • There is an increase in

InspiteofallthebenefitsofRFID,thecustomersofWalmartfearthepossibilityofviolatingtheirprivacy;however,WalmarttriesthatRFIDtagsdonotcollectanyadditional data about customers.

 

“Sanford C. Bernstein&co., a New York investmentresearch house,estimates that

 

 

 

 

 

 

  Walmartcould savenearly $8.4 billion per yearwhenRFID is fully deployedthroughout itssupply chain and in stores.” Thus,it isunderstandable whyWalmartfocuses so aggressively on pursuing RFIDtechnology.
A Questions:

1.  Withthehelpofthecasestudy,explainwhytechnologymanagementisimportantfor an organisation.

2.   WhataretheadvantagesanddisadvantagesofRFID?RelatetothecontextofWalmart.

  Questions:  

5

10
1.Withthehelpofthecasestudy,explainwhytechnology
management is important for an organisation.  
2.WhataretheadvantagesanddisadvantagesofRFID? 5
Relate to thecontext of Walmart.

*A-Answer