MK0018– InternationalMarketing – Spring 2016

ASSIGNMENT

DRIVE SPRING2016
PROGRAM MBADS(SEM4/SEM6)

MBAFLEX/MBA(SEM4)

SUBJECTCODE &NAME MK0018– InternationalMarketing
BKID B 1811
CREDIT&MARKS 4 CREDITS, 60 MARKS

 

Note–Answerallquestions.Kindlynotethatanswersfor10marksquestionsshouldbeapproximatelyof400 words. Each question is followedbyevaluationscheme.

 

Q.No Questions Marks TotalMarks
1 Differentiatebetween GATT and WTO
  GATTWTO 5

5

10
2 Write shortnotes on the following:

A.  International franchising

B.  Internationalcontractmanufacturing

  A.  International franchising

B.  Internationalcontractmanufacturing

5

5

10
3 What are the stages in which internationalmarketsare screenedandanalysed?
  4 Stages 2.5*4 10
4 What is counter-trade?Describethe various typesof counter-trade.
  Explanation ofthe conceptsTypes 5

5

10
5 Discuss the role ofsalespromotion and personal sellingin internationalmarketing.
  SalespromotionPersonal Selling 5

5

10
6 Write shortnotes on the following:

a.  Bill of Exchange

b.  Packinglist

c.  Airwaybill

d.  Certificate oforigin

e.  Consular invoice

  a.Bill of Exchange 2 10
b. Packinglist 2
c. Airwaybill 2
d. Certificate oforigin 2
e. Consular invoice 2