MK0017–E-Marketing Spring 2016

ASSIGNMENT

DRIVE SPRING 2016
PROGRAM Master of Business Administration- MBA
SEMESTER 4
SUBJECT CODE &NAME MK0017–E-Marketing
BKID B1810
CREDITS&MARKS 4 Credits, 60 marks

 

Note –Answer all questions. Kindlynote thatanswersfor 10 marks questions should beapproximatelyof 400 words. Eachquestion is followed byevaluation scheme.

 

 

Q.No Questions Marks TotalMarks
1 Explain the collaborativeClick-and-Brickmodel.
  collaborativeClick-and-Brickmodel 10 10
2 Explain the factors thatinfluencee-consumer’sbuying behavior.
  Factors that influence e-consumer’sbuying

behavior

10 10
3 Explain the advertisingmedia commonly used bybusinesses to implementtheire-marketing plans.
  Advertisingmedia 10 10
4 What is affiliatemarketing?
  Affiliate marketing 10 10
5 Brieflyexplaincopyright&trademark.
  Copyrighttrademark 5

5

10
6 Write short notes on:

a)  Blogs

b)  Classified advertising

   
  a)  Blogs

b)  Classified advertising

5

5

10