MK0016/ML0016- Advertising Management and Sales Promotion – Spring 2016

ASSIGNMENT QUESTIONPAPER

 

DRIVE Spring 2016
PROGRAM MBADS (SEM 4/SEM 6)MBAFLEX/MBA (SEM4)
SUBJECTCODE&NAME MK0016/ML0016- Advertising Management and Sales Promotion
BKID B1809
CREDIT&MARKS 4 Credits, 60 marks

 

Note – Answerallquestions.Kindlynote thatanswersfor10marks questionsshould beapproximatelyof400 words.Eachquestion is followedbyevaluationscheme.

 

Q.No Questions Marks TotalMarks
 

1

Listsomeofthe factorsthataffect advertisinginIndia.
  Explanation ofthe concepts 10 10
2 Writea shortnotes on:

A.    MediaPlanners

B.     Media Buyers

  A. MediaPlanners 5  
  B.MediaBuyers 5 10
3 Describethe AIDAmodel of consumerresponsehierarchy.
  Explanationofthe concepts 10 10
4 Whatis “abovetheline”and“belowtheline”activitieswith respect tomarketingcommunications? Explainthe concept indetail.
  Define media 2  
  Explanationofthe concepts 8 10
5 What are the various mediathat maybeusedfordirectmarketing?What aretheirprosandcons?
  Explanationof concepts 5  
  Pros and Cons 5 10
   

 

 

6 Describethe ConsumerProtectionAct and its strengths and weaknesses.
  Explanation ofthe concepts 5  
  Strengths and Weakness 5 10