4th Sem – Marketing Management – Spring 2016

ASSIGNMENT

DRIVE SPRING 2016
PROGRAM Master of Business Administration- MBA
SEMESTER 4
SUBJECT CODE &NAME MK0015–Services Marketing and Customer RelationshipManagement
BKID B1808
CREDITS&MARKS 4 Credits, 60 marks

 

Note –Answer all questions. Kindlynote thatanswersfor 10 marks questions should beapproximatelyof 400 words. Eachquestion is followed byevaluation scheme.

 

 

Q.No Questions Marks TotalMarks
1 Discuss the issuesthatneed to be addressed byafirmbeforeit sets out targeting goals.
  Targeting goals 10 10
2 List & classifythe 7P’s of marketing.
  7P’s of marketing 10 10
3 Describe theHoward Shethmodel of customerBehaviour.
  Howard Shethmodel 10 10
4 What are the uses of IT in the Education&Bankingsector?
  Uses of IT in the EducationsectorUses of IT in the Bankingsector 5

5

10
5 Describe thenatureof servicemarketing.
  natureof servicemarketing 10 10
6 Write short notes on:

a)  e-CRM

b)  Customer LifeCycle

 

ASSIGNMENT QUESTIONPAPER

 

DRIVE Spring 2016
PROGRAM MBADS (SEM 4/SEM 6)MBAFLEX/MBA (SEM4)
SUBJECTCODE&NAME MK0016/ML0016- AdvertisingManagementandSalesPromotion
BKID B1809
CREDIT&MARKS 4 Credits, 60 marks

 

Note – Answerallquestions.Kindlynote thatanswersfor10marks questionsshould beapproximatelyof400 words.Eachquestion is followedbyevaluationscheme.

 

Q.No Questions Marks TotalMarks
 

1

Listsomeofthe factorsthataffect advertisinginIndia.
  Explanation ofthe concepts 10 10
2 Writea shortnotes on:

A.    MediaPlanners

B.     Media Buyers

  A. MediaPlanners 5  
  B.MediaBuyers 5 10
3 Describethe AIDAmodel of consumerresponsehierarchy.
  Explanationofthe concepts 10 10
4 Whatis “abovetheline”and“belowtheline”activitieswith respect tomarketingcommunications? Explainthe concept indetail.
  Define media 2  
  Explanationofthe concepts 8 10
5 What are the various mediathat maybeusedfordirectmarketing?What aretheirprosandcons?
  Explanationof concepts 5  
  Pros and Cons 5 10
   

 

 

6 Describethe ConsumerProtectionAct and its strengths and weaknesses.
  Explanation ofthe concepts 5  
  Strengths and Weakness 5 10

 

ASSIGNMENT

DRIVE SPRING 2016
PROGRAM Master of Business Administration- MBA
SEMESTER 4
SUBJECT CODE &NAME MK0017–E-Marketing
BKID B1810
CREDITS&MARKS 4 Credits, 60 marks

 

Note –Answer all questions. Kindlynote thatanswersfor 10 marks questions should beapproximatelyof 400 words. Eachquestion is followed byevaluation scheme.

 

 

Q.No Questions Marks TotalMarks
1 Explain the collaborativeClick-and-Brickmodel.
  collaborativeClick-and-Brickmodel 10 10
2 Explain the factors thatinfluencee-consumer’sbuying behavior.
  Factors that influence e-consumer’sbuying

behavior

10 10
3 Explain the advertisingmedia commonly used bybusinesses to implementtheire-marketing plans.
  Advertisingmedia 10 10
4 What is affiliatemarketing?
  Affiliate marketing 10 10
5 Brieflyexplaincopyright&trademark.
  Copyrighttrademark 5

5

10
6 Write short notes on:

a)  Blogs

b)  Classified advertising

   
  a)  Blogs

b)  Classified advertising

5

5

10

 

ASSIGNMENT

DRIVE SPRING2016
PROGRAM MBADS(SEM4/SEM6)

MBAFLEX/MBA(SEM4)

SUBJECTCODE &NAME MK0018– InternationalMarketing
BKID B 1811
CREDIT&MARKS 4 CREDITS, 60 MARKS

 

Note–Answerallquestions.Kindlynotethatanswersfor10marksquestionsshouldbeapproximatelyof400 words. Each question is followedbyevaluationscheme.

 

Q.No Questions Marks TotalMarks
1 Differentiatebetween GATT and WTO
  GATTWTO 5

5

10
2 Write shortnotes on the following:

A.  International franchising

B.  Internationalcontractmanufacturing

  A.  International franchising

B.  Internationalcontractmanufacturing

5

5

10
3 What are the stages in which internationalmarketsare screenedandanalysed?
  4 Stages 2.5*4 10
4 What is counter-trade?Describethe various typesof counter-trade.
  Explanation ofthe conceptsTypes 5

5

10
5 Discuss the role ofsalespromotion and personal sellingin internationalmarketing.
  SalespromotionPersonal Selling 5

5

10
6 Write shortnotes on the following:

a.  Bill of Exchange

b.  Packinglist

c.  Airwaybill

d.  Certificate oforigin

e.  Consular invoice

  a.Bill of Exchange 2 10
b. Packinglist 2
c. Airwaybill 2
d. Certificate oforigin 2
e. Consular invoice 2