OM 0010 – OPERATIONSMANAGEMENT Spring 2016

ASSIGNMENT

DRIVE SPRING2016
PROGRAM MBA
SEMESTER III
SUBJECT CODE &NAME OM 0010 – OPERATIONSMANAGEMENT
BKID B1934
CREDITS &MARKS 4 CREDITS AND60 MARKS

 

Q.No Criteria Marks TotalMarks
1 Writeshortnotes on:
  a.  Originof operationsresearch

b.    LevelsofStrategies inanOrganisation

c.    ConsumerPricingExpectationsRange

A a.       Origin ofoperationsresearch

b.      Levels ofStrategiesin an Organisation

c.       ConsumerPricingExpectationsRange

2

6

2

10
2 ExplainfollowingModelsof OperationsResearch
 

a.      Iconicmodel

b.      Analoguemodel

c.    Symbolicmodel

d.    Descriptivemodel

A a.       Iconicmodel

b.      Analoguemodel

c.       Symbolicmodel

d.      Descriptivemodel

2.5

2.5

2.5

2.5

10
3. CaseStudy:ServicesOperationsManagementatXYZ Restaurant

XYZ restauranthas been performingsatisfactorilyover the last30years.Itopened itsfirstoutletintheyear1980inPune,andsincethenithasgrownto1000outletsinthemid-eastAsia.Intheyear2000,XYZrestaurantenjoyedthemaximumfootfallinalmostallthenations itwaspresent.By2005,itaddedItalianandFrenchfoodinitsmenutocompetewiththeestablishedinternationalbrandsinthisfield.XYZfollowedaprocessofserviceoperationsmanagement,whichfocusesondeliveringexcellentservicestothe customers.

Aftersometime,XYZfacedaproblemoflowqualityofFrenchandItalianfoodthatwasnotat

  rapidtimetomarket,rapidresponsetodemandchanges,lowcosts.EachsupplychainhaddevelopeditsownSalesOperationsplanning(SOP)processmakingitdifficulttocombineandformaglobalviewofdemandandsupplyandtomaximizesalesopportunities.Therequirementwas to create a standardSOP processto be used atallthe supplychains,incorporatingcompanyand industrybestpractice.

Thesolutionforthisproblemwasdevelopedasfollows:AworkshopanalyzedallSOPmodelsusedwithinthecompanyandcomparedthesewithbusinessrequirementsandbestpractice.AsaresultofcombinedSOPmodels,theorganizationwasabletodevelopabestfitSOPmodelthatcouldbe rolledoutacrossthecompany.

Theworkshopproducedadetaileddocumentationwhichdescribedaboutinputs,meetingagendasand attendees,outputs,keyperformanceindicatorsforeachstageoftheprocess.

AsimulationofthefullSOPmodelwasdevelopedthatenabledfinaldesignimprovementstobemade andtrainingofprocessparticipants andkeystakeholders.Thisallowed asuccessfulimplementationplantobedeveloped.Uponimplementing,theprocesswastriedontrialrunfora period of4 months tofacilitatefinetuning.TheresultingSOPmodelwasthenrolled outacrossthe companyto achievefullbenefits.

TherapidimplementationofastandardizedSOPprocessgaveimmediatebenefitstothefortunesolutionsin termsof:

·         Increasedcustomerservicelevelandsuperiorproductavailability.

·         Reducedcostsfrom higherresourceutilization,reducedwaste.

·         Improvedcashflow due tooptimizedinventoryandimprovedscheduleadherence.

  Question-

a.  Givethe reasonfordeveloping astandardizedSOPprocess.

b.    How wasthe solutiondeveloped?

c.    Whatarethe benefits ofastandardizedSOPprocess?

A a.       Reasonfordevelopinga standardizedSOPprocess

b.      How wasthesolutiondeveloped?

c.       Whatarethebenefits ofa standardizedSOPprocess?

4

3

3

10
5 What isnew product development?Explaintheimpactof interneton new productdevelopment.
A Definitionofnewproductdevelopment, how itisdriven

Descriptionoftheimpactofinternetonnewproductdevelopment(how itisfreeingdevelopers to generateideas,example/s)

5

5

10

 

 

6 Writeshortnotes onthefollowing:
  a.  ValueStreamMapping

b.   Benefitsof JIT

c.    IdealProductionSystem

A a.       ValueStreamMapping

b.      BenefitsofJIT

c.       IdealProductionSystem

3

4

3

10

 

*A-Answer

 

Note–Pleaseprovidekeywords,shortanswer,specificterms,specificexamplesandmarksbreak-up(wherevernecessary)

 

Note–Answerallquestions.Kindlynotethatanswersfor10marksquestionsshouldbeapproximatelyof400 words. Eachquestionisfollowedbyevaluationscheme.