3rd sem – Operation Management – Spring 2016

ASSIGNMENT

DRIVE SPRING2016
PROGRAM MBA
SEMESTER III
SUBJECT CODE &NAME OM 0010 – OPERATIONSMANAGEMENT
BKID B1934
CREDITS &MARKS 4 CREDITS AND60 MARKS

 

Q.No Criteria Marks TotalMarks
1 Writeshortnotes on:
a.  Originof operationsresearch

b.    LevelsofStrategies inanOrganisation

c.    ConsumerPricingExpectationsRange

A a.       Origin ofoperationsresearch

b.      Levels ofStrategiesin an Organisation

c.       ConsumerPricingExpectationsRange

2

6

2

10
2 ExplainfollowingModelsof OperationsResearch

a.      Iconicmodel

b.      Analoguemodel

c.    Symbolicmodel

d.    Descriptivemodel

A a.       Iconicmodel

b.      Analoguemodel

c.       Symbolicmodel

d.      Descriptivemodel

2.5

2.5

2.5

2.5

10
3. CaseStudy:ServicesOperationsManagementatXYZ Restaurant

XYZ restauranthas been performingsatisfactorilyover the last30years.Itopened itsfirstoutletintheyear1980inPune,andsincethenithasgrownto1000outletsinthemid-eastAsia.Intheyear2000,XYZrestaurantenjoyedthemaximumfootfallinalmostallthenations itwaspresent.By2005,itaddedItalianandFrenchfoodinitsmenutocompetewiththeestablishedinternationalbrandsinthisfield.XYZfollowedaprocessofserviceoperationsmanagement,whichfocusesondeliveringexcellentservicestothe customers.

Aftersometime,XYZfacedaproblemoflowqualityofFrenchandItalianfoodthatwasnotat

 

  parwithotherrestaurants.Thenationsofmid-eastAsiadidnotwelcomethechangeintheimageofXYZfromlocalfoodchainrestauranttointernationalrestaurant.ThecustomersfoundlowerqualityofFrenchandItalianfoodsinXYZthantheyusedtogetinotherrestaurants.Theoffering,deliveryandimageofXYZcouldnotmatchthenewservicesandcustomersavoidedtovisitXYZforItalianandFrenchfoods.Themarketofthisrestaurantwasstillfavouringitslocalsenseofcookingfood.XYZsoonrevertedtotheearlierserviceoperationsandpoliciesoflocalbelongingnessandthusrecoveredthelost customers.
  Discussionquestions:

1.   WhatcanbethereasonsforthefailureofXYZrestaurantinintroducingFrenchandItalianfoods?

2.  Whatstrategiescould havehelpedXYZrestaurantwhileintroducingnewservices?

A 1.   WhatcanbethereasonsforthefailureofXYZrestaurantinintroducingFrenchandItalianfoods?(Hint:Thereasonscanbefailureofmakingplanningactivities,monitoringandcontrollingactivitiesandqualityassuranceactivities)

2.    WhatstrategiescouldhavehelpedXYZrestaurantwhileintroducingnewservices?(Hint:FollowingSERVQUALandevaluatingtheperformanceof services)

5

 

 

 

 

 

5

10
4 Explainthefollowingcriterionsthata decisionmakermay adoptunderuncertainconditions.
 

a.      MaximaxCriterion

b.      MaximinCriterion

c.       MinimaxRegretCriterion

d.   RealismCriterion

e.   InsufficientReasonCriterion

A a.       MaximaxCriterion

b.      MaximinCriterion

c.       MinimaxRegretCriterion

d.      RealismCriterion

e.       Insufficient ReasonCriterion

2

2

2

2

2

10
5. Solvetheassignmentproblemshown inthefollowingtable:
   
    1 2 3 4  
A 10 12 19 11

 

 

    B 5 10 7 8  
C 12 14 13 11
D 8 15 11 9
Alsodeterminethetotalassignmentcost.
A Optimalassignmenttotalassignmentcost 8

2

10
6 Therearefourjobs,namelyD,E,F,andG,whichneedtobesequencedontwomachines,namelymachine1and machine2.TheprocessingtimeofthejobsD,E,F,andGonmachine1are2,6,4,and8,respectively.However,onmachine2,theprocessingtimeofD,E,F,andGis3,5,7,and4,respectively.DeterminethejobsequencingforthisproblemandTotalflowtimeforfourjobs.
A OptimumSequence

Totalflow time

8

2

10

 

*A-Answer

 

 

Note–Pleaseprovidekeywords,shortanswer,specificterms,specificexamplesandmarksbreak-up(wherevernecessary)

 

Note–Answerallquestions.Kindlynotethatanswersfor10marksquestionsshouldbeapproximatelyof400 words. Eachquestionisfollowedbyevaluationscheme.

DRIVE SPRING 2016

PROGRAM MASTER OF BUSINESS ADMINISTRATION (MBA)

SEMESTER III

SUBJECT CODE &

NAME

OM0011- ENTERPRISE RESOURCE PLANNING

 

  1. Write Short notes on the following
  2. Internal Business Functions and External Business Functions
  3. Characteristics of information
  4. Decision Support System (DSS)

 

Answer: a) Internal Business Functions and External Business Functions

Internal Business Functions: Refer to business functions that are performed within an enterprise. For example, sales, production, human resource, etc.

 

External Business

 

 

  1. Explain the concept of Business Process Reengineering (BPR). What are the steps involved in an effective BPR process?

Definition of BPR

Process

 

Answer: Today, the business environment is driven by three Cs: customer, competition, and change. Therefore, organisations are constantly finding out new ways and methods for their business problems. In such a scenario, BPR seems to be an incredible solution for the different

 

 

  1. Explain various Functions of quality management module.

Explain various Functions of quality management module. 10

 

Answer: Functions of quality management module

Although every module of an ERP system shares the responsibility of quality management, the quality

 

 

 

  1. Write Short notes on-
  • Role of ERP in Purchasing
  • Warehouse management
  • Features of ERP inventory management system

 

Answer: Role of ERP in Purchasing

A manufacturing organisation needs to acquire raw materials for producing products. Considering the importance of purchasing, most manufacturing organisations have a separate purchasing department. In any manufacturing organisation, the cost of materials ranges from 50-80 per cent of the product cost. Therefore, the purchasing department should ensure the purchasing of th

 

 

 

  1. Explain the products and technology of SSA (System Software Associates).

Explain the products and technology of SSA (System Software Associates).

 

Answer: SSA uses the CASE technology for developing AS series. This technology provides flexibility to the products of AS series, which further helps customers to modify these products according to their requirements. A new product line of SSA called Main/Tracker enables an

 

6 Write short notes on

  1. Gap Analysis
  2. Reduction of lead time
  3. BAAN company
  4. End users
  5. ERP trends

 

Answer: a) This is the most crucial phase for the success of the ERP implementation. This is the process through which organisations create a complete model of where they are now, and in which direction they want to head in the future. The trick is to design a model which both anticipates

 

DRIVE SPRING 2016

PROGRAM MBADS (SEM 3/SEM 5)

MBAFLEX/ MBA (SEM 3)

PGDOMN (SEM 1)

SUBJECT CODE & NAME OM0012 SUPPLY CHAIN MANAGEMENT

 

1 Explain the different modes of transportation.

Explanation of the concepts

 

Answer: Modes of Transportation

The movement of goods from one place to another within a supply chain is known as transportation. It starts from the beginning of a supply chain and ends when the product reaches the hands of the customer. With the increasing globalisation in supply chain and growth of e-commerce, the importance of transportation has grown tremendously. This is because the supply of

 

 

2 What is risk pooling? Why is it important in supply chain management? List the four main types of risk pooling.

 

Answer: Risk pooling enables accurate demand forecasting. Let us now discuss the concept of risk pooling. Risk pool is a term used in risk management, mostly in insurance companies. Under this system, insurance companies come together to form a pool, which can provide protection to

 

 

3 Explain the different types of purchases in portfolio analysis.

Explanation of the concepts

 

Answer: Portfolio analysis classifies purchases into four categories. They are as follows:

Routine commodity – Routine commodity includes many standard items with low price. For example, stationery, food items, fuel and so on are the routine commodities. These commodities are readily available in the market. Many suppliers compete in the market by offering the lowest possible prices for these commodities. The routine commodities have many purchases

 

 

4 Describe the reasons for bullwhip effect and explain the methods to decrease bullwhip effect.

Reasons

Methods to decrease

 

Answer: Reasons for bullwhip effect

Demand forecasting – We define demand forecasting as the process of estimating the future demand of products or services. The decision makers in the supply chain are responsible for creating a demand forecast. The upstream member in the supply chain needs to readjust the demand

 

5 Explain the concept 3PL? What are the advantages and disadvantages of using 3PL?

Explanation of 3 PL

Advantages and Disadvantages

 

Answer: Third-party logistics (3PL) is the use of an external company to perform few or all of a company’s logistics management and product distribution functions. 3PL is a true strategic alliance because it involves complex relationships that are not included in a traditional logistics – supplier relationship. Modern 3PL provides continuous services and involves long-term commitment, process management, and multiple functions. Modern 3PL are more

 
6 Explain the framework and impacts of integrating IT with SCM?

Framework

Impacts

 

Answer: Framework for IT integrated SCM

  • Knowledge and IT management – It includes IT training and education,investment in capital knowledge, e-training, e-learning, multimedia,cross-functional training, group wares.

ASSIGNMENT

DRIVE SPRING2016
PROGRAM MBA
SEMESTER III
SUBJECT CODE &NAME OM 0013 – ADVANCED PRODUCTIONAND OPERATIONSMANAGEMENT
BKID B1935
CREDITS &MARKS 4CREDITS &60 MARKS

 

 

Q.No Criteria Marks TotalMarks
1 Writeshortnotes onthefollowing
 

a.      Types ofOperationalStrategies

b.      CurrentTrends in OperationsManagement

c.       Types ofbenchmarking

d.      Automatedassemblylines

A a.       TypesofOperationalStrategies

b.      CurrentTrendsin OperationsManagement

c.       Typesofbenchmarking

d.      Automatedassembly lines

2.5

2.5

2.5

2.5

10
2 DescribeComputer-AidedManufacturing(CAM).
A Computer-AidedManufacturing(CAM)

Applications ofComputer-AidedManufacturing(CAM)Benefitsof Computer-AidedManufacturing(CAM)Problems ofComputer-AidedManufacturing(CAM)

2.5

2.5

2.5

2.5

10
3 Explainvariousfactorsaffecting afacilitylocation.
A Explainvariousfactorsaffectinga facilitylocation. 10
4 CaseStudy-Organization:Fortunesolutions

Themarketplaceforpharmaceuticalcompaniesishighlycompetitive.Asaresultthereisaneedforaflexible,accurateandresponsiveglobalplanningprocesstosupportthekeyfactorsof

 

SMU MBA SPRING 2016-2017

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