Sem 2 Fall 2016

ASSIGNMENT
DRIVE FALL 2016
PROGRAM MBA
SEMESTER II
SUBJECT CODE & NAME
MB0044 – PRODUCTION AND OPERATION MANAGEMENT
BK ID B1627
CREDITS&MARKS 4 CREDITS, 60 MARKS

Note: Answer all questions. Kindly note that answers for 10 marks questions should be approximately of 400 words. Each question is followed by evaluation scheme.

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Question. 1. Write Short notes on
Material control and material handling
Answer: Material control is the main component of the process of material management.
Material control refers to the management function concerned with acquisition, storage, handling and use of materials so as to minimise wastage and losses, derive maximum economy and establish responsibility for various operations through physical checks, record keeping, accounting and other devices. ”

Labour Productivity
Answer: Labour productivity is concerned with the amount (volume) of output that is obtained from each employee.

Why does measuring and monitoring labour productivity matter?

Labour costs are usually a significant part

Personnel Productivity
Answer: Increasing collaboration. Networking anywhere, anytime.

Nobody stays at their desk, their office or even in town anymore. Workers today are mobile and business is conducted collaboratively. Whether they are in the same room or working remotely, colleagues need to

Strategic decision making
Answer: One of the essential parts of creating and running a small business is creating a mission or vision for the business and a set of goals the company aims to achieve. Strategic decision making, or

Question. 2. What do you mean by Operation Strategy? Explain various elements or components of Operations Strategy.
Answer: Companies and organizations making products and delivering, be it for profit or not for profit, rely on a handful of processes to get their products manufactured properly and delivered on time. Each of the process acts as an operation for the company. To the company this is essential. That is why managers find operations management more appealing. We begin this section by looking at what operations actually are. Operations strategy is to provide an overall direction that serves the framework for carrying out all the

Question. 3. Describe following dimensions of quality with appropriate examples.
Quality of design
Answer:Quality of design is the quality which the producer or supplier is intending to offer to the customer. When the producer is making the quality of design of the product, he should take into consideration the customer’s requirements in order to satisfy them with fitness for use of the product.If the quality of design does not reflect the

Conformance to design
Answer:Quality of conformance is the level of the quality of product actually produced and delivered through the production or service process of the organization as per the specifications or design. When the quality of a product entirely conforms to the specification (design), the quality of conformance is deemed excellent.
Specifications are targets and tolerances
Utilisation conditions
Answer:If market demand grows, capacity utilization will rise. If demand weakens, capacity utilization will slacken. Economists and bankers often watch capacity utilization indicators for signs of inflation pressures.
It is often believed that when utilization rises above somewhere between 82% and 85%, price inflation will increase.
After sales service
Answer:A sale is the first step to increasing your sales, not the last. Providing good after-sales service shows your customers you want to build a long-term relationship with them, earn their loyalty and keep their business.

Many successful businesses use after-sales

Question. 4. Discuss the importance of Plant Location. Point out various factors Influencing Plant Location.
Answer:Location planning decisions are very important for all types of business units. This is because it affects the cost, selling price, and demand of the product. It is a non-recurring heavy expenditure. Large companies take the help of different professionals like lawyers, accountants, environmentalist, etc. for selecting the proper location of plant.

Question. 5. Explain the risk management and its various components.
Answer:Risk management is the identification, assessment, and prioritization of risks (defined in ISO 31000 as the effect of uncertainty on objectives) followed by coordinated and economical application of resources to minimize, monitor, and control the probability and/or impact of unfortunate events or to maximize the realization of opportunities. Risk management’s objective is to assure uncertainty does not deflect the endeavor

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Question. 6. Why redesign of layouts may be necessary?
List the differences between product and process layout.
Answer:Facility layout and design is an important component of a business’s overall operations, both in terms of maximizing the effectiveness of the production process and meeting the needs of employees. The basic objective of layout is to ensure a smooth flow of work, material, and information through a system. The basic meaning of facility is the space in which a business’s activities take place. The layout and design of that space impact greatly how the work is done—the flow of work, materials, and information through the system

ASSIGNMENT

DRIVE FALL 2016
PROGRAM MBADS/ MBAFLEX/ MBAHCSN3/ MBAN2/ PGDBAN2
SUBJECT CODE & NAME
MB0045 – FINANCIAL MANAGEMENT
SEMESTER 2
BK ID B1628
CREDITS 4
MARKS 60

Note: Answer all questions. Kindly note that answers for 10 marks questions should be approximately of 400 words. Each question is followed by evaluation scheme.

Q1 Explain the differences between wealth maximization and profit maximization.

Explain relation between finance and accounting

Differences between wealth maximization and profit maximization

Explanation of relation between finance and accounting

Answer: Wealth maximisation vs. profit maximisation

Wealth maximisation is based on cash flow. It is

Q2 Explain about the doubling period and future value. Solve the below given problem:

 

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Under the ABC Bank’s Cash Multiplier Scheme, deposits can be made for periods ranging from 3 months to 5 years and for every quarter, interest is added to the principal. The applicable rate of interest is 9% for deposits less than 23 months and 10% for periods more than 24 months. What will be the amount of Rs. 1000 after 2 years?

Explanation of doubling period

Solving the problem

Explanation of future value

Answer: Doubling period

Doubling period is the period which makes the investment as “Doubled”, that is the amount invested fetches 100% return.

Rule of 72
The initial amount of investment gets Doubled within which 72/I

Where, I = Interest Rate of the investment.

Rule of 69
The amount method is found to crude logic in determining the doubling period which has its own limitations. The rule of 69 eliminates the bottleneck

Q3 Write short notes on:

a) Irredeemable bonds

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Answer: Irredeemable bonds or perpetual bonds

Bonds which will never mature are known as irredeemable or perpetual bonds. Indian Companies Act restricts the issue of such bonds and therefore, these are very rarely issued by corporates these days. In case of these bonds, the terminal value or maturity value does not exist because they are not redeemable. The face

b) Zero coupon bonds

Zero coupon bonds

In India, zero coupon bonds are alternatively known as Deep Discount Bonds (DDBs). These bonds became very popular in India for over a decade because of issuance of such bonds at regular intervals by IDBI and ICICI. Zero coupon bonds have no coupon rate, that is, there is no interest to be paid out. Instead, these bonds are issued at a

c) Valuation of Shares

Valuation of Shares

A company’s shares can be categorised into:

Ordinary or equity shares
Preference shares
The returns the shareholders receive in return are called dividends. Preference shareholders get a preferential treatment as to the payment of dividend and repayment of capital in the event of winding up. Such holders are

Q4 Explain the factors affecting Capital Structure. Solve the below given problem:

Given below are two firms, A and B, which are identical in all aspects except the degree of leverage, employed by them. What is the average cost of capital of both firms?

Details of Firms A and B
Firm A Firm B
Net operating income EBIT Rs. 1, 00, 000 Rs. 1, 00, 000
Interest on debentures I Nil Rs.25,000
Equity earnings E Rs.1,00,000 Rs.75,000
Cost of equity Ke 15% 15%
Cost of debentures Kd 10% 10%
Market value of equity S = E/Ke Rs. 6, 66, 667 Rs.5,00,000
Market value of debt B Nil Rs.2,50,000
Total value of firm V Rs. 6, 66, 667 Rs,7,50,000

Explanation of factors affecting capital structure

Solution for the problem

Interpretation

Answer: Factors Affecting Capital Structure

Leverage: The use of sources of funds that have a fixed cost attached to them, such as preference shares, loans from banks and financial institutions, and debentures in the capital structure, is known as “trading on equity” or “financial leverage”. If the assets financed by debt yield a return greater than the cost of the debt, the EPS will increase without an increase in the owner’s investment. Similarly, the EPS will also increase if preference share capital is used to acquire assets. But the leverage impact is felt more in case of debt because of the following reasons:

Q5 Explain the capital Budgeting process and its appraisals

Solve the below given problem:

Given below are the details on the cash flows of two projects A and B. Compute payback period for A and B.

Cash flows of A and B

Year Project A cash flows (Rs.) Project B cash flows (Rs.)
0 (4,00,000) (5,00,000)
1 2,00,000 1,00,000
2 1,75,000 2,00,000
3 25,000 3,00,000
4 2,00,000 4,00,000
5 1,50,000 2,00,000
Explanation of capital budgeting process and its appraisals.

Solution for the problem

Answer: Capital budgeting process

 

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After the screening of proposals for potential involvement is over, the company should take up the following aspects of capital budgeting process:

A proposal should be commercially viable. The following aspects are examined to ascertain the commercial viability of any investment proposal:
Market for the product
Availability of raw materials
Sources of raw materials

Q6 Explain the concepts of working capital. Explain the determinants of working capital.

Explanation of concepts of working capital

Explanation of determinants of working capital

Answer: Concepts of Working Capital

Gross working capital: Gross working capital refers to the amounts invested in various components of current assets. It basically refers to the current assets. This concept has the following practical relevance:

Management of current assets is the crucial aspect of working capital management
Gross working capital helps in the fixation of various areas of financial responsibility
Gross working capital is an important component of operating capital.

ASSIGNMENT

DRIVE FALL 2016
PROGRAM Master of Business Administration- MBA
SEMESTER II
SUBJECT CODE & NAME
MB0046 –Marketing Management
BK ID B1629
CREDITS&MARKS 4 CREDITS, 60 MARKS

Note: Answer all questions. Kindly note that answers for 10 marks questions should be approximately of 400 words. Each question is followed by evaluation scheme.

Question.1. Explain the 7P’s of marketing mix with the help of suitable examples.

Answer:Marketing is a continually evolving discipline and as such can be one that companies find themselves left very much behind the competition if they stand still for too long. One example of this evolution has been the fundamental changes to the basic Marketing mix. Where once there were 4 P’s to explain the mix, nowadays it is more commonly accepted that a more developed 7 P’s adds a much needed additional layer of depth to the Marketing Mix with some theorists going even going further.

Question.2. Briefly discuss importance of environmental scanning with the help of example.

Answer:Environmental scanning is one of the essential components of the global environmental analysis. Environmental monitoring, environmental forecasting and environmental assessment complete the global environmental analysis. The global environment refers to the macro environment which comprises industries, markets, companies, clients and competitors. Consequently, there exist corresponding analyses on

Question.3. Explain the factors that affect the consumer buying behavior.

Answer:The central focus of marketing is the consumer. To devise good marketing plans, it is necessary to examine consumer behavioral

Question.4. Why Branding is important? What value does the organization & customers get out of the branding process?

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Answer:You know that branding is the key to any company, whether they sell coffee or industrial parts or clothing. But convincing your organization or clients that branding is necessary for all components of their business to succeed can be a bit more difficult than deciding exactly what colors best represent their brand mission.

How would you explain the process of branding to your clients? If you’re not sure how you’d break down your approach, you may be doing it wrong.

Question.5. What do you meant by place or Channel of distribution? What are the important functions of marketing channels?

Answer:The distribution function of marketing is comparable to the place component of the marketing mix in that both center on getting the goods from the producer to the consumer. A distribution channel in marketing refers to the path or route through which goods and services travel to get from the place of production or manufacture to the final users. It has at its center transportation and logistical considerations.

Business-to-business (B2B) distribution occurs between a producer and industrial users of raw materials needed for the manufacture of

Question.6. Write short notes on:

a) Break –even pricing

Answer:Break even pricing is the practice of setting a price point at which a business will earn zero profits on a sale. The intention is to use low prices as a tool to gain market share and drive competitors from the marketplace. By doing so, a company may be able to increase its production volumes to such an extent that it can reduce costs

b) Mark-up pricing

Answer:Several varieties of markup pricing – also known as cost-plus pricing – exist, but the common thread is that one first calculates the cost of the product, then adds a proportion of it as markup. The amount to be marked up is decided at the discretion of the company. Basically, this approach sets prices that cover the cost of production and provide enough profit margin to the firm to earn its target rate of return.

Cost-plus pricing is used primarily

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ASSIGNMENT

DRIVE FALL 2016
PROGRAM MASTER OF BUSINESS ADMINISTRATION (MBA)
SEMESTER II
SUBJECT CODE & NAME
MB0047 – MANAGEMENT INFORMATION SYSTEM
BK ID B1968
CREDITS 4
MARKS 60

Note: Answer all questions. Kindly note that answers for 10 marks questions should be approximately of 400 words. Each question is followed by evaluation scheme.

Question.1. Distinguish between information technology (IT) and information systems (IS) and explain the Advent of Artificial Intelligence and Free Software Movement

Answer:Information technology (IT) is the application of computers and internet to store, retrieve, transmit, and manipulate data, or an information often in the context of a business or other enterprise. IT is considered a subset of information and communications technology (ICT). In 2012, Zuppo proposed an ICT hierarchy where each hierarchy level “contain some degree of commonality in that they are related to technologies that facilitate the transfer of information and various types of electronically mediated communications.” Business/IT was one level of the ICT hierarchy.

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Question.2. Explain the Strategic Decision making with MIS. Elaborate on the types of communication that can be effected with digital networks in organisations

Answer:Increasing availability of low-cost computers and associated equipment of varying capabilities promoted the trends towards distributed data processing. Developments in communication techno-logy has made it possible to interconnect such geographically dispersed computing resources of different kinds and makes. A computer communication network is an interconnection of a collection of several

Question.3. How to use information system to support competitive strategy? With an example explain each strategy

Answer:Firms with a competitive advantage over others typically have access to special resources that others do not or are able to use resources more efficiently, resulting in higher revenue growth, profitability, or productivity growth (efficiency), all of which ultimately in the long run translate into higher stock market valuations than their competitors.

Michael Porter’s competitive forces model describes five competitive forces that shape the fate of the firm.

Traditional competitors: Existing firms that share a firm’s market space

New market entrants: New companies have certain advantages, such as not being locked into old equipment and high motivation, as well

Question.4. Briefly explain the Customer Relationship Management (CRM) system. What are the various facilities created by CRM?

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Answer:When company communicates its customers the process can involve many different people within both organizations using a variety of different methods. CRM is the acronym for the term “Customer Relationship Management”. The main tool that is used is an order that is communicated by company’s customer to its sales department. However this is only one of many communications that should be managed. To ensure that company can provide the best customer service experience possible the use of customer relationship management (

Question.5. Briefly explain the different aspects of the need for database systems.

Answer:Formally, a “database” refers to a set of related data and the way it is organized. Access to these data is usually provided by a “database management system” (DBMS) consisting of an integrated set of computer software that allows users to interact with one or more databases and provides access to all of the data contained in the database (

Question.6. Why privacy is important for individuals in the organizations? Briefly explain.

How workplace electronic monitoring is done in the organizations?

Answer:Why does privacy matter? Often courts and commentators struggle to articulate why privacy is valuable. They see privacy violations as often slight annoyances. But privacy matters a lot more than that. Here are 10 reasons why privacy matters.

Limit on Power: Privacy is a limit on

ASSIGNMENT

DRIVE FALL 2016
PROGRAM MBA/ MBADS/ MBAFLEX/ MBAHCSN3/ PGDBAN2
SEMESTER II
SUBJECT CODE & NAME
MB 0049 – PROJECT MANAGEMENT
BK ID B1632
CREDITS&MARKS 4 CREDITS , 60 MARKS

Note: Answer all questions. Kindly note that answers for 10 marks questions should be approximately of 400 words. Each question is followed by evaluation scheme.

Question.1 Write Short notes on:

 

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PERT model

Answer:The program (or project) evaluation and review technique, commonly abbreviated PERT, is a statistical tool, used in project management, which was designed to analyze and represent the tasks involved in completing a given project. First developed by the United States Navy in the 1950s, it is commonly used in conjunction with the critical path method (CPM).

The PERT chart may have multiple pages

CPM model

Answer:Cost per impression (CPI), or “Cost per thousand impressions” (CPM), is a term used in traditional advertising media selection, as well as online advertising and marketing related to web traffic. It refers to the cost of traditional advertising or internet marketing or email advertising campaigns, where advertisers pay each time an

Question.2 Explain Project Life Cycle in detail?

Answer:The project manager and project team have one shared goal: to carry out the work of the project for the purpose of meeting the project’s objectives. Every project has a beginning, a middle period during which activities move the project toward completion, and an ending (either successful or unsuccessful). A standard project typically has the following four major phases (each with its own agenda of tasks and issues): initiation,

Question.3 Answer the following questions:

Mention the steps involved in a competitive bid.

Answer:If you run a small business, you might engage in the bidding process regularly. Whether you are the one accepting the bids or you have to bid on jobs, the basic steps are typically the same. Completing the bidding process in the proper manner could be the difference between getting a bid or looking for work.

Specifications: The first step in the bidding process deals with coming up with the specifications for the job. The company or

Mention the elements/points that must be kept in view when designing , developing and operating a PMIS (Project Management Information System)

Answer:His theory, called “Tuckman’s Stages” was based on research he conducted on team dynamics. He believed (as is a common belief today) that these stages are inevitable in order for a team to grow to the point where they are functioning effectively together and delivering high quality results.

In 1977, Tuckman, jointly with Mary Ann Jensen, added a fifth stage to the 4 stages: “Adjourning.” The adjourning stage is when the team is completing the current project. They will be joining other teams and moving on to other work in the near future. For a high performing team, the end of a project brings on feelings of sadness as the team

Question.4. Explain the purpose of Project Final Report. Discuss the major contents of the project’s final report.

Answer:A Draft Final Report should be as close to the final report as possible – Stage 1 outlines the basic structure. At this stage the Principal Investigator should have had the report proof read, edited and if applicable designed. They should have

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Question.5 Write short notes on

Role of risk management in overall project management

Answer:Effective risk management strategies allow you to identify your project’s strengths, weaknesses, opportunities and threats. By planning for unexpected events, you can be ready to respond if they arise. To ensure your project’s success, define how you will handle potential risks so you can identify, mitigate or avoid problems when you need to do. Successful project managers recognize that risk management is important, because achieving a project’s goals depends on planning, preparation, results and evaluation that

Quality assurance

Answer: Quality assurance (QA) is a way of preventing mistakes or defects in manufactured products and avoiding problems when delivering solutions or services to customers; which ISO 9000 defines as “part of quality management focused on providing confidence that quality requirements will be fulfilled”. This defect prevention in quality assurance differs subtly from defect detection and rejection in quality control, and has been referred to as a shift left as it focuses on quality earlier in the process.

Question.6 Explain Earned Value Method (EVM) in detail? How can a project manager manage the Project Schedule if team members don’t accurately report when they are behind?

Answer:Earned value management (EVM), or Earned value project/performance management (EVPM) is a project management technique for measuring project performance and progress in an objective manner.

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Earned value management is a project management technique for measuring project performance and progress. It has the ability to combine measurements of the project management triangle:

 

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