MK Fall 2016

ASSIGNMENT
DRIVE FALL 2016
PROGRAM Master of Business Administration- MBA
SEMESTER Semester 4
SUBJECT CODE & NAME MK0015 –Service Marketing and Customer Relationship Management
BK ID B1808
CREDITS & MARKS 4 Credits, 60 marks

Note – Answer all questions. Kindly note that answers for 10 marks questions should be approximately of 400 words. Each question is followed by evaluation scheme.

Q.No Questions Marks Total Marks
1 Discuss the issues that need to be addressed by a firm before it sets out targeting goals.
Targeting goals 10 10
2 Briefly discuss Service Marketing Mix with suitable examples.
Service Marketing Mix 10 10
3 Describe the Howard Sheth model of customer Behaviour.
Howard Sheth model 10 10
4 Briefly discuss impact & importance of IT for Education & Banking sector?
IT in the Education sector IT in the Banking sector 5
5 10
5 Describe the nature of service marketing.
nature of service marketing 10 10
6 Write short notes on:
a) e-CRM
b) Customer Life Cycle
a) e-CRM
b) Customer Life Cycle 5
5 10

ASSIGNMENT

DRIVE FALL 2016
PROGRAM MASTER OF BUSINESS ADMINISTRATION (MBA)
SEMESTER IV
SUBJECT CODE & NAME MK0017 – E-MARKETING
BOOK ID B1810
CREDITS 4
MARKS 60

Note: Answer all questions. Kindly note that answers for 10 marks questions should be approximately of 400 words. Each question is followed by evaluation scheme.

Q.
No Questions Marks Total Marks
1. Explain Front-end & Back-end activities of Infrastructure: Building a Product system. Explain Digital Products.
a) Explanation of Front-end & Back-end activities of Infrastructure: Building a Product system. 5 10
b) Explanation of Digital Products. 5
2. List and explain the types of online stores in E-Malls and Parties in an E-Marketplace
a) Explanation to the types of online stores in E-Malls 5 10
b) Explanation to the Parties in an E-Marketplace 5
3. Elaborate on the Internal and External Considerations of Situational Analysis
Internal and External Considerations of Situational Analysis 10 10
4. Explain the 4 P’s in E-Marketing along with the additional 3P’s in E-Marketing of Services
a) Explanation to the 4 P’s in E-Marketing 6 10
b) Explanation to the additional 3P’s in E-Marketing of Services 4
5. Elaborate on the Word-of-Mouth Marketing Techniques
Word-of-Mouth Marketing Techniques 10 10
6. Write short notes on:
a) Customer Metrics 3 10
b) E-mail/Direct Metrics 3
c) On-site Web analytics technologies 4

ASSIGNMENT

DRIVE FALL 2016
PROGRAM Master of Business Administration- MBA
SEMESTER Semester 4
SUBJECT CODE & NAME MB0053 –International Business Management
BK ID B1724
CREDIT & MARKS 4 CREDITS, 60 MARKS

Note – Answer all questions. Kindly note that answers for 10 marks questions should be approximately of 400 words. Each question is followed by evaluation scheme.

Q.No Questions Marks Total Marks
1 Write down the difference between international Vs global business? And what are the benefits of globalization?
Write down the difference between international 5 10
Vs global business
What are the benefits of globalization 5
2 Elaborate in detail comparative study on cultures of Japan, China, Brazil and France.
Elaborate in detail comparative study on cultures of Japan, China, Brazil and France 10 10
3 Write a short note on Advantages of foreign direct investment and types of foreign direct investment.
Write a short note on Advantages of foreign direct 5 10
investment and types of foreign direct investment 5
4 What are the key objectives and function of World Trade organization?
What are the key objectives of WTO 5 10
What are the key functions of WTO 5
5 Explain in detail about international regulatory Bodies.
Explain in detail about international regulatory Bodies. 10 10
6 What are the various export promotion schemes offered by government in order to promote export from the country?
What are the various export promotion schemes offered by government. 10 10

ASSIGNMENT

DRIVE FALL 2016
PROGRAM MBADS (SEM 4/SEM 6) MBAFLEX/ MBA (SEM 4)
SUBJECT CODE & NAME MK0016/ML0016- Advertising Management and Sales Promotion
BK ID B 1809
CREDIT & MARKS 4 Credits, 60 marks

Note – Answer all questions. Kindly note that answers for 10 marks questions should be approximately of 400 words. Each question is followed by evaluation scheme.

Q.No Questions Marks Total Marks

1 Briefly discuss the Consumer Protection Act and also elucidate its strengths and weaknesses.
Explanation of the concepts Strengths and Weakness 5
5 10
2 Elaborate in detail factors that are affecting marketing and advertisement.
Factors that affecting marketing and Advertisement. 10 10
3 Explain the theories of Advertising in detail.
Explain the theories of Advertising in detail. 10 10
4 What are the various factors that are influencing in setting of budget?
Various factors influencing budget setting 10 10
5 What are the various media that may be used for direct marketing? What are their pros and cons?
Explanation of concepts Pros and Cons 5
5 10

6 Write a short note on
a. Advertising in marketing mix
b. Positioning.
Role of advertising in marketing mix Positioning 5
5 10
DRIVE FALL 2016

PROGRAM/SEMESTER MBADS/ MBAFLEX/ MBAHCSN3/ MBA – SEM 4 PGDBMN/ PGDENMN/ PGDFMN/ PGDHRMN/ PGDHSMN/ PGDIB/ PGDISMN/ PGDMMN/ PGDOMN/ PGDPMN/PGDROMN/ PGDSCMN/ PGDTQMN – SEM 2
SUBJECT CODE & NAME MB0052- Strategic Management and Business Policy
BOOK ID B1699
CREDITS AND MARKS 4 CREDITS AND 60 MARKS

Note: Answer all questions. Kindly note that answers for 10 marks questions should be approximately of 400 words. Each question is followed by evaluation scheme.

Q.
No Questions Mark s Total Mark s
1. Briefly discuss concept of strategy? Explain the various levels of strategy in an organization.
a. Meaning of strategy 4 10
b. Levels 6
2. How strategic planning and strategic management are interrelated to each other? Which comes first?
Strategic Planning and Strategic Management 10 10
3. What is a mission statement? Differentiate between a mission statement and vision statement.
Mission Statement 4 10
Mission and Vision 6
4. What is SWOT analysis in terms of Internal & External Analysis? Explain SWOT analysis in the form of a matrix?
SWOT Analysis 10
5. Define corporate turnaround? Distinguish between surgical and nonsurgical turnaround. Explain with some examples?
Turnaround Strategy 4 10
Surgical Turnaround and Non-surgical Turnaround 6
6. What are the major characteristics of an effective strategy evaluation system? Analyze these characteristics.
Characteristics of an Effective Evaluation System 10 10