MB0052- Strategic Management and Business Policy – Fall 2016

DRIVE FALL 2016
 

PROGRAM/SEMESTER

MBADS/ MBAFLEX/ MBAHCSN3/ MBA – SEM 4 PGDBMN/ PGDENMN/ PGDFMN/ PGDHRMN/ PGDHSMN/ PGDIB/ PGDISMN/ PGDMMN/ PGDOMN/ PGDPMN/PGDROMN/ PGDSCMN/ PGDTQMN – SEM 2
SUBJECT CODE & NAME MB0052- Strategic Management and Business Policy
BOOK ID B1699
CREDITS AND MARKS 4 CREDITS AND 60 MARKS

 

Note:  Answer  all  questions.  Kindly  note  that  answers  for  10  marks  questions  should  be approximately of 400 words. Each question is followed by evaluation scheme.

 

Q.

No

Questions Mark s Total Mark s
1. Briefly discuss concept of strategy? Explain the various levels of strategy in an organization.
  a.   Meaning of strategy 4 10
b.   Levels 6
2. How strategic  planning and strategic management  are interrelated to each other?  Which comes first?
  Strategic Planning and Strategic Management 10 10
3. What is a mission statement? Differentiate between a mission statement and vision statement.
  Mission Statement 4 10
Mission and Vision 6
4. What is SWOT analysis in terms of Internal & External Analysis? Explain SWOT analysis in the form of a matrix?
  SWOT Analysis   10
5. Define  corporate  turnaround?  Distinguish  between  surgical  and  nonsurgical  turnaround. Explain with some examples?
  Turnaround Strategy 4 10
Surgical Turnaround and Non-surgical Turnaround 6
6. What are the major characteristics of an effective strategy evaluation system? Analyze these characteristics.
  Characteristics of an Effective Evaluation System 10 10