Question.3. Explain the factors that affect the consumer buying behavior.
Answer:The central focus of marketing is the consumer. To devise good marketing plans, it is necessary to examine consumer behavioral
Question.4. Why Branding is important? What value does the organization & customers get out of the branding process?
Answer:You know that branding is the key to any company, whether they sell coffee or industrial parts or clothing. But convincing your organization or clients that branding is necessary for all components of their business to succeed can be a bit more difficult than deciding exactly what colors best represent their brand mission.
Question.5. What do you meant by place or Channel of distribution? What are the important functions of marketing channels?
Answer:The distribution function of marketing is comparable to the place component of the marketing mix in that both center on getting the goods from the producer to the consumer. A distribution channel in marketing refers to the path or route through which goods and services travel to get from the place of production or manufacture to the final users. It has at its center transportation and logistical considerations.